Express intent
Name the feeling
Start from your product, audience, and the impression you want to leave.
Quiet confidence · texture first · never salesy
AI video creation for brands
Lumi helps brand teams turn products, references, and creative intent into polished ads, product films, and social video — without needing a film crew or prompt expertise.
Made with Lumi
Real Lumi work · Sound plays only when you choose
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Beauty
Home & kitchenSelected work
Real videos created with Lumi across beauty, home, and gadgets. Choose a film to watch it with its original voice track.
Premium & clean
Selected work
Create with AI
You make the decisions people can see: what the film should express, which direction fits, and what needs adjusting. Lumi handles the production work between them.
Express intent
Start from your product, audience, and the impression you want to leave.
Quiet confidence · texture first · never salesy
Choose direction
Compare creative routes in language your team already uses — not filmmaking commands.
Editorial product film · soft daylight · restrained pace
Adjust the result
Review storyboards and reference frames, then keep, change, or regenerate what misses.
Keep the opening · simplify shot three · warmer finish
Available creation approaches
Start with the kind of work you need. Lumi keeps the product and your choices connected through creation.
Start creatingBuild short-form product creative from a saved product and a growth angle for TikTok, Reels, Shorts, and Xiaohongshu.
Bring a supported public reference or upload, study its usable structure, and adapt the direction to your own product.
Develop a product film through creative ideas, concepts, and storyboard revisions. Studio shows availability before you begin.
Choose language, aspect ratio, and creative direction; review storyboards and reference frames before final rendering.
Your next film
Start with a product, a reference, or a creative direction. You do not need production expertise to make the first move.