Legal

Privacy Policy

Last updated June 1, 2026

This Privacy Policy explains how Lumi, a Sellcast product (“Lumi”, “we”), collects, uses, and protects your information when you use our website and application. By using Lumi you agree to the practices described here.

Information we collect

  • Account data — your phone number, and (if provided) display name, email, and connected sign-in providers.
  • Usage data — products you browse or save, videos you generate, and the choices you make in the studio.
  • Technical data — device, browser, IP address, and session information used to keep you signed in and secure.

How we use your information

  • To provide, operate, and improve the Lumi service.
  • To generate the videos you request and show your history.
  • To authenticate you and protect against abuse.
  • To communicate service updates and respond to support.

Sharing

We do not sell your personal information. We share data only with service providers that help us operate Lumi (for example, video and speech model providers, cloud storage, and SMS delivery), and only as needed to provide the service or comply with law.

Cookies & sessions

We use first-party cookies to keep you signed in and remember your theme preference. We do not use them for cross-site advertising.

Data retention

We retain account and content data for as long as your account is active. You can delete your videos at any time, and you may request deletion of your account and associated data.

Your rights

Depending on your region, you may have rights to access, correct, export, or delete your personal data. Contact us to exercise them.

Security

We use industry-standard measures to protect your data, including encrypted transport and hashed credentials. No method of transmission is perfectly secure, but we work to safeguard your information.

Children

Lumi is not directed to children under 13 (or the minimum age in your jurisdiction), and we do not knowingly collect their data.

Changes

We may update this policy from time to time. Material changes will be noted by updating the date above.

Contact

Questions? Email privacy@sellcast.ai.